The SEO blog
Practical SEO guides: basics, keywords, technical SEO, link building, content, local SEO, tools and AI.
Tools & AnalyticsHow to Do an SEO Audit, Step by StepAn SEO audit assesses your site's health and identifies the most profitable actions. Here is the method, step by step.Local SEONAP Consistency and Local Citations: A Local SEO GuideA name, address and phone number that match everywhere build Google's trust. Here is how to align them.ContentAI-Generated Content: Does Google Penalize It?AI is not banned in SEO. What matters is the quality and usefulness of the content, not the tool used to write it.Link BuildingBuying Links: What Are the Risks for Your SEO?Buying links to influence rankings goes against Google's rules. Here are the real risks and the alternatives.Technical SEOThe robots.txt File: What It Does and How to Use ItThe robots.txt file controls how bots crawl your site. Careful: it is not a way to prevent indexing.On-Page SEOInternal Linking: How to Connect the Pages of Your SiteInternal linking guides robots and visitors from page to page. Well built, it strengthens the pages that matter.KeywordsLong-Tail Keywords: Definition and MethodLong-tail keywords are long, specific queries. Searched less often, they are easier to target and more qualified.SEO BasicsSEO, SEA and SMO: What Are the Differences?SEO is organic, SEA is paid, SMO is about social media. Here is how to tell them apart and combine them.Platforms & StrategyE-Commerce SEO: How to Optimize Your Product PagesAn optimized product page answers the buyer's questions and helps Google understand what you sell.Google, Algorithms & AIZero-Click Searches: How to Adapt Your SEO StrategyA zero-click search ends without a visit to any site. Here is why it changes how SEO is measured, and how to adapt.Tools & AnalyticsThe SEO KPIs to Track to Manage Your Organic PerformanceThe right SEO KPIs connect visibility to business results. Here are the ones to track and how to read them.Local SEOShould You Create a Page for Every City in Local SEO?A page per city can help, provided it adds real local value. Mass-produced and copy-pasted, it becomes risky.